Case Study: NGK Ceramics, USA, 3-Dimensional Wall Graphics
“The Your Visual Solutions design team both understood, offered creative solutions, and executed a design that exceeded our expectations. The team was patient, offered good advice and managed to help us capture what makes us most proud to work for NGK Ceramics, USA. They were responsive and a pleasure to work with.”
—NGK Ceramics USA, Mooresville, NC
NGK Ceramics, USA, is a subsidiary of NGK Insulators, LTD, of Nagaya, Japan. The company manufactures automotive ceramic substrates used globally in gasoline and diesel catalytic converters and directly supports and supplies all major automobile manufacturers, and heavy-duty diesel manufacturers, with high-performance components for emission control systems. Ceramic substrates are honeycomb-like structures that are used as components in catalytic converters. The company currently employs more than 600 people in the Mooresville, NC, facility and recently completed a $22 million expansion.
NGK Ceramics, USA needed graphics that represent the modern industrial operation and promote the rapid growth and success of the facility since its founding. They needed a strong identity for the USA plant, one of many NGK manufacturing facilities around the world dedicated to producing HONEYCERAM products.
Uniform, consistent, professional messaging was required in the visitor conference room, the employee entry, manufacturing floor, and training center. They also wanted to unify multiple color-coded areas for a pleasant visual experience.
Your Visual Solutions Involvement
We listened closely to NGK Ceramics, USA, needs. We quickly realizing that not only did the presentation require striking, easy-to-install large graphics but also an understanding and blending of the Japanese/American culture. The visual impact needed to work for everyone, including associates, visitors, customers, and vendors of multiple cultural backgrounds. In addition, missing historical information needed to be represented, and multiple areas contained proprietary information that could not be visually displayed. The end result: a 30-foot wide by 20-foot tall display with numerous shapes to draw the eye in the manufacturing facility and a multi-shaped display in the lobby that varied from 84 inches to 22 inches wide and 60 inches to 18 inches tall.
- Project completed and installed on time.
- The graphic presentation exceeded expectations, with associates expressing a renewed pride in the company and their work.